High rates of anxiety match similar levels of interest in personal finance for Millenials and Gen Z

Introduction

Did you know that 92% of Millennials and Gen Z are interested in personal finance, but also 88% of them experience financial anxiety? This statistic highlights a paradox where there's a strong interest in a topic that simultaneously induces significant anxiety. But why is this the case?

Optimism and Proactive Financial Behaviors

Despite their financial anxiety, there is a growing sense of financial optimism among these younger cohorts. According to an IPSOS poll, a majority of Gen Z and younger Millennials feel more financially secure now than they did a year ago. This increased sense of security is coupled with a proactive approach to financial management; around 80% of Gen Z and younger Millennials are confident in their financial future and are taking active steps to improve their financial positions. This marks a positive first step in the right direction.

The Role of Digital Tools and Financial Advisors

Digital tools play a crucial role in this financial journey. Gen Z, in particular, shows a strong preference for using online banking apps to manage their finances, with 73% finding the financial tips and tools provided by these apps relevant. Additionally, over 66% of Gen Z believe in the importance of having a financial advisor to achieve their financial goals.

Economic Challenges and Financial Goals

The broader economic landscape continues to present challenges. About 78% of Canadians express anxiety related to their financial situation, and a quarter feel less financially secure than a year ago. Despite this, 72% remain optimistic about their financial future. Key financial goals among North Americans include saving for retirement (60%), planning a vacation (51%), and debt repayment (38%).

Introducing Stock Shock: A Solution to Financial Anxiety

Now, imagine if there was a way to reduce that anxiety and allow those interested in financial literacy to learn in a fun, accessible way. That’s exactly what we’re doing at Stock Shock. Our board game aims to make investment literacy fun and accessible for all ages. We envision a world where a simple board game can help create millionaires around the world through a modern approach to learning a conventionally complex topic.

Breaking Down Anxiety Barriers

We noticed that while 92% of Millennials and Gen Z are interested in personal finance, 88% experience financial anxiety. Our game, Stock Shock, has proven effective in breaking down these anxiety barriers, allowing players to feel empowered to invest. Tons of players have expressed feeling “empowered to invest” after playing Stock Shock.

So what are you waiting for? Try Stock Shock online for free or buy our board game today!